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 > Little League Online > Learn More > Partnerships > Sponsor News > EyeBlack Joins Little League Baseball and Softball as Licensee

EyeBlack Joins Little League Baseball and Softball as Licensee

SOUTH WILLIAMSPORT, Pa. (Aug. 2, 2012) - Little League Baseball and Softball has added EyeBlack, the company that started a sports revolution by combining logos and phrases with EyeBlack, to its list of licensees.

EyeBlack, the manufacturer of innovative sports products, will produce patented products branded for Little League Baseball, Little League Softball and the Little League Challenger Division.

With the partnership, EyeBlack is licensed to produce products featuring trademark logos and other innovative designs. EyeBlack will be listed as an approved licensed product on Little League’s website and sold through the Little League Store and Online Store (www.LittleLeagueStore.net), in addition to being available for purchase on www.EyeBlack.com and at various retailers.

“Little League is excited to align with Eye Black to produce custom Little League products under the Eye Black name,” Liz DiLullo Brown, Vice President of Marketing and Strategic Partnerships for Little League Baseball and Softball, said. “We expect our players and fans will embrace these products and show their support of the Little League program.”

EyeBlack’s partnership with Little League continues the company’s growth within baseball and softball at every age and skill level. The company recently reached a licensing agreement with National Pro Fastpitch (NPF), the only professional softball league in the United States. In addition, EyeBlack is an official licensee of Major League Baseball (MLB) and Minor League Baseball (MiLB), which allows them to produce products featuring logos for the leagues and marks of every team.

“Teaming up with Little League is a big deal for us,” Peter Beveridge, EyeBlack President and Founder, said. “Little League is a household name and an organization that reaches millions of youth athletes.  We look forward to building a relationship that will enable EyeBlack to help these youth athletes boost their performance on the field, and at the same time, provide Little League Baseball and Softball with a unique marketing product.”

About EyeBlack
Based in Rockville, Md., EyeBlack produces patented, innovative, hardworking sports products that are used worldwide by athletes to boost their on‐field performance, while enabling fans to express their support for a team or specific athlete. EyeBlack manufactures products solely in the United States made from medical grade tape that is safe, tested and can breathe on the skin. EyeBlack is an official licensee of Major League Baseball (MLB), Minor League Baseball (MiLB), Major League Lacrosse (MLL), and has partnerships with many other professional athletes ranging from motorsports to National Football League (NFL) players. Additionally, hundreds of collegiate programs are officially licensed and wear EyeBlack products. Away from the athletic fields, EyeBlack collaborates with a number of sponsors and non‐profit organizations to create customized products to help promote their respective brands. EyeBlack is available at an increasing number of retailers and at www.EyeBlack.com.