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League Bulletin Board: News & Notes for the Quorum

November 2014 Edition

2015 Chartering and Marketing Toolkit: The 2015 Little League® Chartering and Marketing Toolkit is ready to go! Highlighting this year’s packet of resources is a customized local league charter and insurance information section, a marketing plan focused on league and development, along with valuable tools and resources to help streamline registration. Leagues will receive the Toolkit after its league officers are updated or confirmed for the 2015 season through the Little League Data Center. For the online companion site to the Toolkit and additional resources, visit LittleLeagueToolkit.org.

Local League Marketing and Public Relations Manager Position Introduced: Little League® has introduced a new optional Board position for local Little League programs. The Marketing and Public Relations Manager will develop and maintain a marketing plan for the league based on player recruitment and retention; oversee new player recruitment efforts; oversee efforts to market new divisions of play and initiatives; work with local media to promote the league and coordinate efforts to keep the league visible in the community throughout the year. A sample marketing plan is available online as part of the 2015 Chartering and Marketing Toolkit.

The Little League® Tee Ball Program is a Great Tool for Recruiting Coaches: The free, 10-week Little League® Tee Ball Program is designed to provide a great experience to participants by focusing on fun, fitness and fundamentals. The program also gives a first-year or returning Tee Ball coach everything needed to conduct a successful season. Included in the free program are detailed practice plans, basic drills and activities designed for players 4-to-6 years old, practice schedules and timings, SKLZ Fun-damentals videos demonstrating skills and drills covered in the program, and Positive Coaching Alliance tips for each week of the program. Leagues are encouraged to share this program with their coaches to use for the 2015.

Free Rulebooks for Leagues Chartering Early: Leagues that charter prior to January 1, 2015 will receive 10 free Rulebooks in addition to the one per team received annually. The easiest way for leagues to renew their charters is online through the Little League Data Center.

Senior League Challenger Division Launched for 2015: In an effort to provide additional opportunities for Challenger participants, Little League is launching the Senior League Challenger Division for the 2015 season. The program is designed to give participants ages 15 and above who have aged out of the Little League Challenger Division, as well as others who can benefit from the physical and social aspects of participation, an opportunity to continue playing. There is not an upper age limit in the Senior League Challenger Division.

Use of the Little League Name and Trademarks: As a chartered Little League®, the use of Little League marks is permitted in conjunction with your local league name (e.g., Hometown Little League). Little League’s marks, which include a series of logos, names and characters, can assist your league with drawing attention and interest from members of the community, including prospective players. Many families will seek out a Little League program by name, so using these marks, logos, and names can assist your recruitment efforts. Each local Little League®, once chartered each year, has the ability to use the license and trademark-protected names and marks. Being recognized as a Little League brings credibility to your program.

© 2014 Little League International. All rights reserved.
Little League® Notebook | November 2014 | Archive