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 > Little League Online > Learn More > Start/Find a League > 2014 Chartering and Marketing Toolkit > Marketing > Marketing Tips And Tools

Marketing Tips And Tools

Chartering and Marketing Toolkit
Chartering Image
Marketing & Registration Tools, Forms and Links
 Marketing Tips and Tools
 Little League® Logo Usage
 Advertising Templates
 Business Cards, PR & Media Templates
 Using Little League® In Your League Name
 Promoting Player Registration and Retention
 Brochures, Collateral and Messaging Tips
 Photos, Imagery and PSA's


Driving Player Registration and Volunteerism

To begin, your league should discuss the following topics at a planning meeting before the season begins:

  1. Discuss your registration plans. Determine if you will conduct online, in-person or a combination of registration practices.
  2. Identify your league's player participation breakdown from last year. Determine if there are certain divisions that you should focus on recruiting players for (e.g., Tee Ball).
  3. Determine the message. Start with these questions:
    1. Are you targeting new players or returning players?
    2. Are you recruiting volunteers?
    3. Were your participation numbers strong in the Minors but not in Tee Ball?
    4. For each of these, you may choose to target a specific audience with a message. For example, if you want to encourage more Tee Ball age players to sign up, perhaps you focus on promoting the Tee Ball program and its benefits - "Learn the Game. Have Fun. Meet New Friends."
  4. Identify ways to spread that word of your league's registration and volunteer opportunities. Some ways to promote registration could include:

Basic Approaches

  1. Utilize a league web site to announce registration dates and volunteer positions. Create a league boundary map using eteamz.com to help new families find your league.
  2. Advertise in the local papers, community bulletins, church bulletins or local parenting publications and website; contact newspaper editors and community calendar listing representatives to post your registration information or volunteer positions available.
  3. Contact local radio and television news stations with dates/times of your registration and volunteer needs. Ask for inclusion in their broadcasts and on their web sites.
  4. Produce flyers and hang posters at local schools, libraries, grocery stores, pharmacies, department stores, family physician's offices and other locations with community bulletin boards. Ask permission before posting any flyers or leaving copies for distribution.
  5. Send an email to the parents of last year's participants to encourage registration. Send an email to parents of players who missed a year of play and encourage them to re-register. Be sure to include what is new and exciting in the letter.
  6. Produce banners and yard/road signs to place in high traffic areas to announce registration dates/locations. Gain permission from local government or business on placement of these signs.
  7. Set up a pre-registration option on your web site or through online registration, collect pertinent information and alert players/families to when registration is open.

More Involved Approaches

  1. Hold a meeting prior to registration to educate parents on the divisions and opportunities for their children and to meet league representatives.
  2. Consider holding registration at a venue that attracts young families. Create a special incentive to come to the venue. For example, hold registration at a local grocery store or restaurant. Offer a coupon for shopping or a free snack for attending.
  3. Send a postcard or brochure to parents of potential participants in your community. Work with your local post office to identify zip codes where potential participants could reside. Ask a local printer to donate their printing services.
  4. Hold a registration opportunity at the end of the current season, perhaps during an end-of-the-season pizza party.
  5. Send Little League Public Service Announcements (PSA) to local cable and television stations and ask that they tag with your registration dates/locations.
  6. Utilize social media, like Facebook, to post updates and provide for discussion between league members and the community. Use it to answer questions from parents and volunteers.


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