The basis of a strong Little League® program is a good community following. Therefore, the marketing of a Little League program in the local community is pivotal to keeping interest and enthusiasm among potential and current players and families as well as community businesses, organizations and government.
Many leagues secure an individual or team of volunteers to organize the league's marketing activities. Since much of the league's marketing activities may be focused on generating funds for league operations, these individuals may occupy the roles of Sponsorship or Fundraising Manager.
Marketing plays several important roles in the operation of the league.
It can help:
With any of the above goals in mind, try to answer the following questions as you communicate out to your community through marketing efforts:
Who am I talking to?
Where do I want them to do it?
What do I want them to know or do?
Why should they do it?
When do I need them to do something?
Where can they learn more?
For tools and resources to assist your league's marketing efforts, visit the links at the top of this page.