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 > Little League Online > Learn More > Start/Find a League > 2014 Chartering and Marketing Toolkit > Marketing > Using Little League® In Your League Name

Using Little League® In Your League Name

Chartering and Marketing Toolkit
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 Using Little League® In Your League Name
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 Photos, Imagery and PSA's



Today’s parents are inundated with recreational sports opportunities for their children. It is the responsibility of Little League International to ensure that an awareness and education of the value of the Little League program reaches parents for consideration.

Many parents grew up playing Little League. They have an existing connection to our program.

In a recent survey* of parents, over 99% of parents responded that they had an awareness of Little League and recognize the mission - developing good citizens - and the values - teamwork, sportsmanship and fair play – of the Little League program.

Utilize Little League's Notoriety at the Local League Level




Little League's marks, which include a series of logos, names and characters, can assist your league with drawing attention and interest from members of the community, including prospective players. Many families will seek out a Little League program by name, so using these names, marks and logos can assist your recruitment efforts.

As part of your annual charter with Little League International, you are permitted a license to utilize Little League trademarks, which includes:
  1. Using the name “Little League” in connection with your local league name (e.g. South Nashville Little League) and website
  2. Using the Little League logo for purposes connected to promoting your league and its programs within the community
Information is also available in the Little League Operating Manual, which is published annually.

Note: At no time is a local league permitted to use the Little League logos in connection with a business or organization entity nor give that business permission to use the Little League logos in any form or fashion. Logo use is ONLY permitted by the league to help promote the league’s initiatives, which may include such activities as registration and promotion on your website.

* conducted by third party research firm, Market Data Corporation (2011)

FormDownload the above Using Little League® In Your League Name PDF

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