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 > Little League Online > Learn More > Start/Find a League > 2014 Chartering and Marketing Toolkit > Chartering > Chartering and Marketing Toolkit Talking Points

Chartering and Marketing Toolkit Talking Points

Chartering and Marketing Toolkit
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CHARTERING AND MARKETING TOOLKIT TALKING POINTS


Introduction
  • Good (morning, afternoon, evening) everyone.
  • I’m glad you have taken the time to discuss this important issue with me and members of your local league.
  • Before we begin, let me tell you a little about the project.

Why the Chartering and Marketing Toolkit was created
  • The Chartering and Marketing Toolkit was designed to provide local league presidents guidance to improving their local league operations.
  • From the results of our research study, we learned that local leagues want to feel more connected with Little League beyond the Little League World Series. This Toolkit allows us to connect directly with league presidents and provide guidance along the way.
  • Annually, a large amount of local leagues have turnover on local Boards. As a result, the Chartering and Marketing Toolkit provides new league presidents guidance on what is expected and resources that are available to assist with league operations.

Items enclosed in the Chartering and Marketing Toolkit
  • The first thing you will notice when opening the toolkit is info graphics. These graphics were designed to provide some quick hitter information pieces for local leagues to provide a holistic view of the Little League program.
  • The next item you will notice is a review of the divisions offered by Little League. Not every league knows that Little League offers programs for player’s ages 4-18 and this a great opportunity to share that information.
  • As you begin to page through the toolkit, the first item will be a letter from Steve Keener, Little League Baseball and Softball President and CEO. It is critical that our volunteers understand how important they are to us and this is why this message is included.
  • Next is information about the Little League Challenger Division ®, Little League Softball ® and The Tee Ball program. The reason we chose to highlight these programs is because they are a great way for existing leagues to expand program offerings. This also provides us an opportunity to spotlight the 40th Anniversary of Little League Softball and the 25th Anniversary of the Challenger Division.
  • Next up is an important date’s list. Most local leagues are not up to date on Little League Deadlines and this list will assist them as they begin to plan for the upcoming year.
  • Inside the Toolkit you will find marketing and player registration information. The intent of this section is not only to raise awareness about Little League Corporate Sponsors, but to assist leagues in expanding participation. Local leagues have shared with us that they would welcome some guidance on how to increase player participation within their league and we feel this section provides ideas that leagues can use to better promote registration as well as generally marketing their league to the public.
  • In the center section of the Toolkit you will find the 2014 Charter Application and return envelope, 2014 Insurance information and a DVD that contains Little League PSA’s for local league to use. /li>
  • Also in the center section of the toolkit you will find tear cards. These cards are meant for local league presidents to distribute to other board members to encourage them to visit the toolkit companion website that contains more detailed resources.
  • The last section of the toolkit is the Active.com section. In addition to general information about Active and Eteamz, this section contains information on the Little League, League Finder and how local leagues can have their maps published to our national league finder.

Call to Action
  • It is critically important that we do everything we can to assist our local leagues. This should be the main task of everyone involved in the Little League Organization.
  • Ultimately, each of our efforts helps to enhance our program.
  • I would encourage you to check with your local leagues to ensure that they have received their 2014 Chartering and Marketing Toolkits.
  • Take some time to review with your leagues to answer any questions they may have.
  • Encourage them to visit LittleLeagueToolkit.org for more detailed resources.

Conclusion
  • So, in conclusion, let me leave you with the projects intent so you can pass it along:
    • The Toolkit is designed to provide more detailed guidance to local leagues as they attempt to navigate through the Little League season.
    • The Toolkit allows us to connect directly to local leagues.
    • The Toolkit shows our local leagues that we listen to their needs and strive to provide everything we can to assist to make them better.

Everything your league needs to charter with Little League.
Tools to market your local Little League and drive registration.
Tips and tools to attain local sponsorships and drive fundraising efforts.
Everything you need to manage your league's info and online presence.
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