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 > Little League Online > Learn More > Start/Find a League > 2014 Chartering and Marketing Toolkit > Marketing > Marketing & Registration Tools

Marketing & Registration Tools

Chartering and Marketing Toolkit
Chartering Image
Marketing & Registration Tools, Forms and Links
 Marketing Tips and Tools
 Little League® Logo Usage
 Advertising Templates
 Business Cards, PR & Media Templates
 Using Little League® In Your League Name
 Promoting Player Registration and Retention
 Brochures, Collateral and Messaging Tips
 Photos, Imagery and PSA's

The basis of a strong Little League® program is a good community following. Therefore, the marketing of a Little League program in the local community is pivotal to keeping interest and enthusiasm among potential and current players and families as well as community businesses, organizations and government.

Many leagues secure an individual or team of volunteers to organize the league's marketing activities. Since much of the league's marketing activities may be focused on generating funds for league operations, these individuals may occupy the roles of Sponsorship or Fundraising Manager.


Marketing plays several important roles in the operation of the league.

It can help:

With any of the above goals in mind, try to answer the following questions as you communicate out to your community through marketing efforts:

 Who am I talking to?  Where do I want them to do it?
 What do I want them to know or do?  Why should they do it?
 When do I need them to do something?  Where can they learn more?

For tools and resources to assist your league's marketing efforts, visit the links at the top of this page.

FormDownload the above Marketing Your League PDF

Everything your league needs to charter with Little League.
Tools to market your local Little League and drive registration.
Tips and tools to attain local sponsorships and drive fundraising efforts.
Everything you need to manage your league's info and online presence.
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