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 > Little League Online > Learn More > Start/Find a League > 2014 Chartering and Marketing Toolkit > Brand, Logos & Trademarks Usage Guide

Brand, Logos & Trademarks Usage Guide

As a chartered Little League®, the use of Little League marks is permitted in conjunction with your local league name (e.g., Hometown Little League). Little League's marks, which include a series of logos, names and characters, can assist your league with drawing attention and interest from members of the community, including prospective players. Many families will seek out a Little League program by name, so using these names, marks and logos can assist your recruitment efforts.

Using Little League Trademarks, Logos and Names

Utilizing the Little League name and logos in connection with your local league name can authenticate your league as being paired and unified with the largest youth sports organization in the world. In addition, it adds prominence and distinction to your league.

Please refer to the Little League Operating Manual for specific usage of Little League's trademarks, logos, names and characters. As a rule of thumb, any time a local league or district plans to use the Little League name, it must be accompanied by the local league's name. For example, if a league's name is "Hometown Little League," Hometown must appear in all cases promoting the league in connection with the words "Little League."

Example of Logos Available for Use

If your league has a chartered baseball, softball or challenger program, you are permitted to use the following logos in connection with your league name:


NOTE: At no time is a local league permitted to use the Little League logos in connection with a business or organization entity nor give that business permission to use the Little League logos in any form or fashion. Logo use is ONLY permitted by the league to help promote the league's initiatives, which may include such activities as registration and promotion on your web site.

Logos Available for Download

Any chartered league may download the logos through the Little League Data Center.

  • Login to the Data Center (www.LittleLeague.org/datacenter)
  • Click on Official Logos and Artwork
  • Click on the logo you want and choose "save as" to save to your computer

For additional information on using logos with non-Little League licensees, please review the section on Single Use Agreements.

Additional Resources

Questions on Logo or Name Usage

Should you have any questions or concerns with regards to the trademark logos, or trademark usage rights, please direct your questions to the Licensing Department at licensing@littleleague.org.