Spalding and Dudley Tournament Balls
D.A. Bulletin Newsletter
Little League Softball Canada

End-of-Year Evaluations:

As we approach the end of another exciting Little League® season, this is a great time to encourage your leagues to hold an end-of-year meeting with parents or distribute a survey to obtain valuable feedback about their experience during the year. This information will be valuable as they look to improve their league for future years.

D.A. Action: Hold an open forum and invite everyone wishing to attend. This should be available for all parents and volunteers in your district. Customer feedback is critical to objectively measure the success of a season and, more importantly, knowing what’s missing in order to improve every year. Points of action should be generated at this meeting as a consequence of a structured review.

District Evaluation:

As District Administrators, you are responsible for the success and development of Little League® in your area. A great way to begin, is to evaluate your leagues at the end of the Little League season. Only then will you be able to establish the district’s goals for next season. Whether it is league retention, growth in the total number of teams in your district, Tee Ball teams, Softball Divisions, or others, it is crucially important to constantly measure your progress and share all this information with the leagues and your district staff.

D.A. Action: Meet with all league officials and district staff. Focusing on the RGD (Retention, Growth, league Development) principle, report your current statistics for the 2016 season. Then, ask everyone to think of what the next goals should be. Remember to make these goals easily measurable. Finally, share with everyone in order to motivate inclusion and accountability. Don’t forget to use the to accomplish this task.

Little League Baseball World Series on ESPN

Little League® on Television:

In late July and through the month of August, 137 Little League Baseball® and Little League Softball® tournament games are scheduled to be televised on ABC, the ESPN family of networks, and the Longhorn Network.

The complete World Series television schedule and the day-by-day Little League Baseball World Series viewing schedule are available at

We hope you can visit one or more of these venues to see the games in person. If not, we invite you to enjoy the games on television or through the WatchESPN app and the Little League World Series website.

D.A. Action: Encourage your leagues to share this information on social media, and use it to drive interest in early registration for next season. One of the best ways to create brand awareness of our Little League® program is for parents, coaches, volunteers, umpires, and league officials to spread the word with friends so more people watch these games. Also, use this opportunity to stay connected with your local league membership by promoting viewing parties at your local leagues and other related special events.

2017 Chartering and Marketing Toolkit:

For the 2017 season, the Chartering and Marketing Toolkit will be delivered to current League Presidents on file, so it is important that you encourage the leagues in your district to update their league officer information through the Little League Data Center.

D.A. Action: Coordinate one final meeting to close the season. This is one of the topics you should include in the agenda, reminding league officials to update the information as soon as elections are done. Let them know this should be an ongoing effort to ease the transition into the coming year.

2016 Tournament Mileage Reporting:

The deadline for submitting tournament mileage reports is Sept. 15. Please advise your local leagues of this form and the process for submission.

D.A. Strategy: Generate a simple spreadsheet with league name, tournament attended, and miles traveled. Keep this for your records and use it to assist your leagues in generating their mileage reports on time.

2016 Tournament Resources and District Administrators Hat:

Little League® International has worked diligently to create and develop an assortment of tournament-related online tools and materials. We invite you to visit for access to all of these helpful tournament resources, and strongly encourage you to visit to experience Little League’s training and education website. As a reminder, and in lieu of the current online resources, there was no tournament resources packet mailed this year. Also, as a current District Administrator, you were mailed a 2016 District Administrator hat as a thank you for your time, service, and dedication to the Little League program.

D.A. Strategy: These two websites have become the standard of operations and training in our program. You should become very familiar with their content and coordinate live training sessions open to the public willing to learn about Little League®. Use these tools as marketing resources with potential groups interested in affiliating.

Potential New Little Leagues

Potential New Leagues:

District Administrators (D.A.s) and assistants (A.D.A.s) receiving inquiries from potential new leagues are asked to contact Sam Ranck, League Development Manager and Director of the Challenger Division, at: 570-326-1921, ext. 2254; e-mail and/or have the league submit an online request for chartering information at:

D.A. Strategy: Any time you receive a new league inquiry, have a standard response email ready. Quick customer service will prove beneficial in developing a solid relationship and potentially gaining an additional league in your district. Also, prepare a .pdf or text document containing with the most crucial information about our program, so you can send that immediately to follow up.

Global Connection Touch Table:

Local Leagues can be a part of the World of Little League® through the Global Connections Touch Table. Any local Little League® in the world has a direct connection to the Little League Museum -- thanks to the Global Connections Touch Table. Uploading pictures and information about a local league takes only a few minutes.

D.A. Action: Send an email to the information officers of your leagues. You should encourage them to upload pictures to this system so their league is instantly recognized worldwide. This is a great branding tool for local leagues.

This District Staff Bulletin is sent monthly to District Administrators and Assistant District Administrators via e-mail.

Spalding and Dudley Tournament Balls

D.A. Bulletin Newsletter

July 2016 | View Online | LLU

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