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D.A. Bulletin - November


2015 Chartering and Marketing Toolkit: The 2015 Little League® Chartering and Marketing Toolkit is ready to go! Highlighting this year’s packet of resources is a customized local league charter and insurance information section, a marketing plan focused on league and player development, along with valuable tools and resources to help streamline registration. Leagues will receive the Toolkit after its league officers are updated or confirmed for the 2015 season through the Little League Data Center. For the online companion site to the Toolkit and additional resources, visit LittleLeagueToolkit.org.

Local League Marketing and Public Relations Manager Position Introduced: Little League® has introduced a new optional Board position for local Little League programs. Districts are encouraged to work with leagues to find individuals to fill this position on each local Board. The Marketing and Public Relations Manager will develop and maintain a marketing plan for the league based on player recruitment and retention; oversee new player recruitment efforts; oversee efforts to market new divisions of play and initiatives; work with local media to promote the league and coordinate efforts to keep the league visible in the community throughout the year. Districts are also encouraged to work to appoint an Assistant District Administrator for Marketing and Public Relations. A sample marketing plan is available online as part of the 2015 Chartering and Marketing Toolkit.


UPDATE! 2015 Player Registration Form: Little League® Baseball and Softball has updated the 2015 player registration form for local league registration. The updated player registration form collects the required personal information, and also addresses the rules and regulations regarding the school enrollment residency option and Little League’s privacy policy. The Terms and Conditions explain to parents or guardians that certain information contained on the form will be provided to Little League International, and makes the signee aware of the option to receive Little League communications. The form may be downloaded, printed and used by all leagues and districts registering players to participate in the Little League program during the 2015 regular season. Or if using online registration, the information should also be communicated during this process. The information collected is also to be used to satisfy Regulation IV (g), the player registration data; and Requirement 15 of the A Safety Awareness Program (ASAP).

If you have any questions, please contact the Little League International Operations Department, at 570-326-1921.

The Little League® Tee Ball Program Is a Great Tool for Recruiting Coaches: The free, 10-week Little League® Tee Ball Program is designed to provide a well-rounded experience to participants by focusing on fun, fitness and fundamentals. The program also gives a first-year or returning Tee Ball coach everything needed to conduct a successful season. Included in the free program are detailed practice plans, basic drills and activities designed for players 4-to-6 years old, practice schedules and timings, SKLZ Fun-damentals videos demonstrating skills and drills covered in the program, and Positive Coaching Alliance tips for each week of the program. Districts are asked to share this program with all leagues and encourage them to implement it for 2015.

Free Rulebooks for Leagues Chartering Early: Leagues that charter prior to January 1, 2015, will receive 10 free Rulebooks in addition to the one per team received annually. The easiest way for leagues to renew their charters is online through the Little League Data Center.

Senior League Challenger Division Launched for 2015: In an effort to provide additional opportunities for Challenger participants, Little League is launching the Senior League Challenger Division for the 2015 season. The program is designed to give participants ages 15 and above who have aged out of the Little League Challenger Division, as well as others who can benefit from the physical and social aspects of participation, an opportunity to continue playing. There is not an upper age limit in the Senior League Challenger Division.

Little League® Newsletters and the Google Translator: Each month, the Little League® Communications Department produces electronic newsletters for District Administrators, coaches and managers, local league officials, and parents. Every other month, a newsletter is delivered to umpires who are members of the Little League Umpire Registry; and several times during the year, Little League’s Risk Management Department partners with Musco Lighting Company to print and deliver the ASAP (A Safety Awareness Program) newsletter. The monthly and ASAP newsletters are available on the Little League website. To receive any, or all, of the newsletters just sign up. The Google translator feature on the top of the LittleLeague.org home page lets anyone enjoy the newsletters in a variety of languages.

This District Administrator Bulletin is sent monthly to District Administrators and Assistant District Administrators via e-mail.

Little League International • P.O. Box 3485 • 539 US Route 15 Hwy • Williamsport, PA 17701 • P: 570-326-1921

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