Batter Up! Chiquita Joins With Little League For a FanFun Filled Summer
Chiquita FanFun Sweepstakes Presents Variety of Ways for Consumers to Engage and Win Prizes
Chiquita® Bananas Now Official Fresh Snack of Little League Baseball and Softball Alliance Offers Perfect Way for Chiquita to Further its Mission of Improving World Nutrition
To kick-off a multi-year partnership, Chiquita Brands (NYSE: CQB) and Little League Baseball, Inc. are bringing Chiquita FanFun to consumers this summer. Chiquita has “the bases loaded” with in-store, online and mobile ways for customers to interact and win prizes including a grand slam Chiquita FanFun Favorite Team Package that features a four day, three night trip for a family of four to see their favorite professional baseball team in spring training.
“Chiquita is excited to partner with Little League and bring Chiquita FanFun to consumers this summer,” said Fernando Aguirre, Chiquita chairman and chief executive officer. “I love baseball. I was also a Little Leaguer and played throughout college. Little League provides a great way for youth to get active and is connected with our mission to improve world nutrition.”
The Chiquita FanFun Sweepstakes began June 1, and ends August 31. In Chiquita Banana retail outlets across the United States, consumers will find collectable Little League stickers along with the iconic blue and yellow logo on Chiquita Bananas. Online, Facebook and the Chiquita FanFun landing page will feature sweepstakes entry details and invite consumers to download Chiquita’s first mobile app.
“Chiquita FanFun is a great way for us to provide our retailers a fun and exciting promotion for their shoppers,” said Joe Huston, Chiquita president for North America. “Little League is relevant in every market in the country, and provides excitement around summer baseball and softball activities. Chiquita Bananas are the perfect fresh snack for Little League players to fuel their game.”
The Chiquita FanFun App, free to download, will be available in iTunes and Android/Google Play markets making it easy for customers to interact on the go, and app users will automatically be entered in the Chiquita FanFun sweepstakes. The feature-rich app will have fun Chiquita and Little League trivia, a store locator to find Chiquita Banana retailers, and much more. For the baseball and softball players in the family, consumers will be able to make their own trading card with the Little League Cardmaker.
As part of the program, Chiquita Bananas are now the “Official Fresh Snack of Little League Baseball and Softball”. Chiquita will also have a presence at the Little League World Series Championship games which will be held in South Williamsport, Pa., this August.
“We’re pleased to have Chiquita as a new national sponsor, providing us with another opportunity to promote a healthy lifestyle” said Stephen D. Keener, president and chief executive officer of Little League Baseball and Softball. “The Chiquita FanFun sweepstakes is sure to give our baseball and softball enthusiasts even more to look forward to this summer.”
ABOUT CHIQUITA BRANDS INTERNATIONAL, INC.
Chiquita Brands (NYSE: CQB) is committed to Improving World Nutrition as a leading international marketer and distributor of high-quality fresh and value-added food products - from energy-rich bananas and other fruits to nutritious blends of convenient green salads. The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks. With annual revenues of more than $3 billion, Chiquita employs more than 21,000 people and has operations in nearly 70 countries worldwide. For more information, please visit http://www.chiquita.com/.