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Two Little League Employees Earn Promotions

Two Little League Employees Earn Promotions

Dawn Hall Now Sponsorship and Marketing Manager; Sara Thompson new Director of Softball Development


Two employees of Little League International recently earned promotions. Dawn Hall will be the new Sponsorship and Marketing Manager while Sara Thompson will be the Director of Softball Development.

Dawn Hall, who has served as Marketing Coordinator for Little League International since December, 2003, has been promoted to the position of Sponsorship and Marketing Manager effective immediately, it was recently announced by Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball.


Mrs. Hall, a native of Blossburg, Pa., will assist with all aspects of sponsor relationships, including project management, sponsor activation and event management during specific Little League tournaments. She also will assist the Senior Marketing Executive with the development of materials, messages and communications supporting Operations and Communications initiatives.

“Dawn has been an integral part of the Little League Marketing Department for the past seven years,” Mr. Keener said. “She has played a critical role in helping us maintain a strong relationship with our corporate sponsors.”

Prior to coming to Little League, Mrs. Hall worked for three years with Greg Welteroth Advertising (GWA), Inc., where she was a regional manager coordinating national accounts. She also worked for Keystone Financial, Inc., as a loan review and compliance manager.

“Dawn plays an important role in the management of our relationships with Little League’s corporate sponsors, such as Subway, Hilton Worldwide and Russell Athletic, and in the marketing of the Little League program,” Liz DiLullo Brown, Senior Marketing Executive, said. “We’re looking forward to her continued contributions to our department and the organization.”

Mrs. Hall earned her bachelor’s degree in business economics from Bloomsburg (Pa.) University.

Mrs. Hall and her husband, David, reside in Montoursville, Pa. They have two children, Michael, 17, and Marissa, 14.

Also announced along with the promotion for Mrs. Hall, was a promotion for Sara Thompson, who has served as Softball Manager for Little League International since June, 2008. She has been promoted to the Director of Softball Development, also effective immediately.


Ms. Thompson, a native of Vancouver, Wash., was responsible for activities within the Little League Softball program in her previous position. That included working with local leagues to resolve issues, developing and implementing training programs and working with colleges in coordinating “Little League Softball Days.” In her new position she will continue with those responsibilities, while also working to develop new softball leagues, creating opportunities for the enhancement of play in the softball division while monitoring softball rules.

“Sara has proven to be a great asset to our staff,” Mr. Keener said. “Through her efforts, we have been able to increase awareness and make relevant updates to our softball rules, regulations and policies, an important component of our organization.”

A 1998 graduate of Columbia River High School, Ms. Thompson helped the Chieftains to a pair of Washington state softball championships during her prep career. As a three-year letter winner at Coastal Carolina, she earned a spot on the All-Big South team twice (2000 and 2001) helping the Chanticleers to the league title and NCAA Tournament berths both seasons.

Following her freshman and junior seasons at Coastal Carolina, she was invited to attend the U.S. softball team tryouts.

Ms. Thompson and her husband, T.J. Mahosky, reside in South Williamsport, Pa.

In 2010, more than 344,000 players and almost 23,000 teams worldwide were part of the Little League Softball program. Little League Softball holds an International Tournament in four age divisions. All four International Tournaments culminate with a World Series. Softball has been a part of the Little League program since 1974.